Why It Matters: Startups often struggle with scaling efficiently, managing customer data, and automating operations. Salesforce provides powerful tools like Sales Cloud, Service Cloud, and AI-driven insights to help startups operate smarter.
The Role of Data Analytics in Salesforce CRM
Data-driven decision-making helps businesses optimize operations. Learn how Salesforce’s analytics tools, like Tableau CRM and dashboards, provide valuable insights for growth.
Why It Matters: AI-powered automation is redefining customer relationship management. With Salesforce Einstein AI, Flow automation, and OmniStudio, businesses can now handle tasks with zero manual effort.
Maximizing ROI with Salesforce Customization
Salesforce isn’t just a CRM—it’s a powerhouse when tailored to fit your business needs. From custom objects and automation to AI-driven insights, discover how businesses can personalize Salesforce to streamline operations, boost productivity, and drive higher revenue. Learn practical strategies to get the most out of your Salesforce investment.
Why It Matters: Many businesses struggle with adoption, customization, and data migration when implementing Salesforce. As a Salesforce consulting partner, we’ve seen how organizations can overcome these hurdles with the right strategies.
Unlocking Business Growth with Salesforce Analytics
Data is the backbone of smart decision-making, and Salesforce provides powerful tools to turn raw numbers into actionable insights. Explore how features like Tableau CRM, real-time dashboards, and AI-powered analytics help businesses track key performance indicators, optimize workflows, and make data-driven decisions that fuel long-term success.
What the Tech World Is Talking About- RTO Mandates Deprive the Enterprise of Its AI-Forward FutureBy relying on in-person interactions and not the data available via video interactions, enterprises lose a chance to use that information to grow their business.Steve Vonder Haar
- No Jitter Roll: SignalWire and InMoment Announce New AI CapabilitiesAlso, Alvaria and CallMiner team up and Kore.ai releases a report on challenges in AI readiness.Hannah Warfel
- Think Hard About Securing the Agentic AI FutureAI agents represent real security risks and because the technology is moving so fast there are little security holes – which is why it’s important to slow down and review what AI agents access.Matt Vartabedian
- Productivity Is Not Linked to Long Hours -- But Will AI Listen?The data is incontrovertible: productivity is linked to control over one’s hours, not the number of hours worked. But AI startups seem to think otherwise.Lisa Schmeiser
- Four Years In, Zoom Contact Center Stands with CCaaS LeadersProAssurance's journey shows how Zoom's AI-powered contact center solution is winning over enterprises with simplicity and seamless ServiceNow integration.Sheila McGee-Smith
- Ask an Analyst: Why is Voice AI Important?In part one, we covered what voice AI is and what challenges it faces. Now we focus on who benefits from using voice AI and why.Matt Vartabedian
- Paylocity Bridges HR-Finance Gap with Unified Data PlatformPaylocity’s new platform, launching next month, will combine payroll and non-payroll spend management in a single system built on employee records.Hannah Warfel
- Rethinking the Modern Meeting: How AI, UC Are Boosting ProductivityFrom auto-summaries to sentiment analysis, intelligent collaboration tools are reshaping how teams communicate and follow through.Nathan Eddy
- Ask an Analyst: What is Voice AI?Voice AI technologies provide a human-sounding veneer for enterprises. Here’s an overview of how they work.Matt Vartabedian
- NiCE Accelerates Agentic AI Focus with Cognigy AcquisitionThe buy will accelerate NiCE’s strategic plan to provide CCaaS solutions that orchestrate intelligent customer experiences end-to-end.Sheila McGee-Smith